Ideology- a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
When related to music, ideologies are certain 'ideas' and 'policies' the genre lives by. It causes the fans of that genre to dress and act in a certain way.
Claude Levi-Strauss came up with the theory of binary opposite. Things which are on completely different ends of the scale. An example in music is Pop and Rock.
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