Logo Planning

 Logo - a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
It is very important for my magazine to have a smart logo that will be recognised by the audience. Firstly it makes it easier for my target audience to spot the magazine on a shelf in shop. Also even if they are not looking to buy my magazine but spot it initially, this could encourage them to buy it anyway.
I want my logo to express that this magazine is a mod magazine. To do this I am using the mod target symbol for inspiration. This is because it is initially recognisable to the mod genre. It was placed on scooters, sewn onto jackets and famous mod bands like The Who used it aswell.

I am creating my magazine for a audience aged 20-25 years old. Therefore I am wanting to make it as modern as I can. I think a good way to do this would doing a modern take on the logo. To do this I have used colours which are popular in 2014. Burgundy has been popular and now used for cars aswell as mint and cream. I think together they clean a smart mix.

I used the iconic target shape, with the circles getting smaller.

For the fonts I used three different types to discover which one looks more effective. I placed which font at a diagonal angle because this is how the Vespa logo is placed and Vespas were extremely popular with mods and I wanted to create this link.

 

 

 

 

My logos: 



I think the shapes and the colours work really well and I am happy to use them for my logo in my magazine. I think the strong different between the colours causes them to stand out and make the target shape to look bold and strong. All three fonts are bold and stand out well against the colours, I think black would be the only colour that would be able to do this. Having it at a diagonal makes it recognisable to the Vespa logo but I also believe it helps the font to stand out against the shape.

Feedback-

Lilly Trkulja - I like the first one the most because of the style of the font. I believe it suits the era of the mod genre the best. It looks like a font that relates old music with new and this is something mod has.

Andrew Johnson- The first one stands out the most. I think this is due to the 'bubble' writing style. Makes it look more fun than the others. To improve it I would add a arrow in the arrow as these were commonly use with mod bands and clothing brands.

 

An important part of the feedback is to listen and develop from it. I therefore added a arrow onto the first logo. This was most popular one. I think the arrow looks good. It is a great idea as a tribute to mod bands, like The Who, who used arrows in their names. It will make it even more obvious it is a mod band. 

 

 

Using logo.

I placed my logo on a photo I have edited to discover how it would look against images. I was would it wouldn't stand out against them however I think it works well. I placed it on the left hand corner and many  magazines place them there. This is because this is the part that is shown when they are displayed in a shop. When customers are scanning along the magazine aisle they will notice the logo and hopefully buy the magazine. If it is hidden they may not realise the magazine is there and so ignore it.