What is a magazine publisher?
•Magazine publishers are responsible for
making their publications an success. They define the editorial position and
manage business operations so that the magazine provides readers with high
quality content while maximizing revenue and profit.
•Publishers establish a direction and
market position for the magazine so that it conveys a clear identity to readers
and advertisers.
For example Shingdig!
Publishers must have it clear it is a magazine for 1960’s and 70s music. So, Beyonce will
never appear on the cover.
•The magazine content must reflect its
editorial position. The publisher recruits a team of writers, photographers and
editors to create entertaining, newsworthy articles that appeal to the target
audience. The
size of this team depends on the size of the magazine. For example, Vogue’s
team will be larger than Shingdig! as
it is a bigger magazine.
•Advertising- This is VERY important for
publishers. It how the magazine makes the most money. Publishers recruit an
advertising sales team to sell space to advertisers or their agencies. The
adverts must be suitable for the magazine, for example some may
refuse to accept ads for tobacco or alcohol in it is a magazine for children. Also,
it would be a waste for a rock band to spend money on advertising in a sewing
magazine.
•Why advertise in a magazine? (according
to Bauer publisher)
•-Readers become deeply engaged with their
magazines. As a result a strong relationship, a bond of trust, grows up between
the reader and his or her chosen magazines. Reading a favourite magazine is
like talking with a friend
•-The average page in a paid-for magazine
is looked at 2.5 times by each reader
•-Since different categories of magazine
fulfil different needs they work in different ways, which are well adapted to
their readers’ requirements. Also be a place your advert will fit.
BAUER PUBLISHER - There slogan 'We Think Popular'.
It is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. This means in a shop bauer may be owning two magazines your trying to pick in-between. What is the benefit of this? Genres in music are very specific, this therefore makes the audience for a magazine of certain genre smaller. Bauer knows that a rock fan won't buy a magazine with pop in, it only wants rock. Therefore if it owns both a pop and a rock magazine, they will be publishing to both audiences and getting more ££
MOJO - Bauer publishers MOJO - information below came from www.bauermedia.co.uk
 |
| This tells on who EXACTLY the audience for mojo is. It is so specific and it shows that mojo know exactly who they are aiming at. I therefore want to investigate into creating my own 'reader' to ensure that my magazine will meet their every need |
 |
| The website also tells potential advertisers the benefits of advertising with MOJO. These include the fact it has a 58% ABC1 audience, if someone was looking to advertise a expensive product, it would be effective to do it in MOJO. Also tells me MOJO is a 'influencer' this means the content in magazine has large influence on the reader. This could mean it influence them to listen to a new band or to attend a concert. |
 |
| Probably the most important information for advertisers. However it also lets me the audience rating for MOJO. It is mostly male, who are aged 45-54 and the mean age is 43. If I wanted to base my magazine on this target audience I will look at MOJO and what about it is appealing to them. Also have a high number of 15-24 year olds that read the magazine. So, I may like to look at MOJO and see how they create a magazine which appeals to two different age groups. |
SHINDIG! - all information gathered from www.shindig-magazine.co.uk
I I am looking at shindig magazine as I am interested in producing a mod magazine. Shindig is a magazine based on music in the 1960's and 70's. Although it is not specifically based on mod, mod music was in the 60's and therefore it does appear regularly in the magazine. "Shindig! not only recounts the stories about the musicals and bands from the original psychedelic period, it also discovers and promotes new young bands who are influenced by the halcyon ear and adapting it style to make their own exciting sounds"
F The facts and figures:
•82% of Shindig! readers are in the ABC1 category.
•Men make up 83% of the readership.
•Women 17%
•Shindig! achieves a circulation of 26,000.
•The website has 13,800 vistors pcm
-similar to MOJO, Shindig also have a large male audience. Which makes me this if the market is missing a Mod magazine for females?
Here is the information shindig give online on what advertising space they offer for print or online and the prices.
Also, on the website it tells me the publishing dates. This is important as it clearly shows what time of the year Shindig publish a issue.
No comments:
Post a Comment