Research Methods



Advantages of Quantitative research: It allowed you to collect data from a bigger audience. Using the internet means you can communicate with people from the other side of the world without having to leave the house. It also helps you get
 a fairer preventative of opinion with asking all these different people instead of just a small group of people who are very similar. Disadvantage: People may not fill out the survey online correctly if your not physically there telling them how to do it. The information you collect may be incorrect.

Advantage: Interviewing someone personally gives you the opportunity to collect a wide variety of data. It also gives you the chance to ask the questions you desperately want to find out. The disadvantage to this is that it is time consuming. You may end up tailoring our magazine to this one persons like and it may not be appealing to the majority.



Advantage to primary research is it will allow me to gain knowledge and ideas from my own research. This will make the magazine more original and able me to create something which  isn't just a copy of another magazine on the market. The disadvantage is it can be time consuming to set up experiments ect..



Advantages of secondary research: There is so much secondary research out there to find me with my own research. It's easy accessible, whether it's a book or a on the internet.
Disadvantage: Unless it's a official record, it's hard to find out if the information is true or not. You have to be especially careful with websites such as Wikipedia as information on there can be changed and adapted.