This statistics are from NRS website -http://www.nrs.co.uk/
All numbers are from July 2013- 2014. The advantage of using NRS website as it lets me find specific readership information, most update being up to July 2014. It includes age, genders and financial groups. The disadvantage to NRS is the age groups aren't specific. They are divided into two groups which vary extremely (15-34 and 35+) . There is a big different between the customer aged 15 and the one aged 34, however they are classed in the same age group. As well as using just ‘35+’ this doesn't identify if the majority of the customers are 35- 50 years old or older. Again, there is a big difference between a 35 year old and a 70 year old. However, I used their website as a key source to find out who reads two well established magazines, Kerrang and MOJO. Both of these magazines are published by Bauer, the publisher I looked at previously. This will help me discover what makes them popular to help me create a successful music magazine of my own.
All numbers are from July 2013- 2014. The advantage of using NRS website as it lets me find specific readership information, most update being up to July 2014. It includes age, genders and financial groups. The disadvantage to NRS is the age groups aren't specific. They are divided into two groups which vary extremely (15-34 and 35+) . There is a big different between the customer aged 15 and the one aged 34, however they are classed in the same age group. As well as using just ‘35+’ this doesn't identify if the majority of the customers are 35- 50 years old or older. Again, there is a big difference between a 35 year old and a 70 year old. However, I used their website as a key source to find out who reads two well established magazines, Kerrang and MOJO. Both of these magazines are published by Bauer, the publisher I looked at previously. This will help me discover what makes them popular to help me create a successful music magazine of my own.
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